In 2025, mastering the correct Facebook post and image sizes is essential for maximizing your content’s impact and engagement. Whether you’re running a detailed ad campaign or simply sharing an update, using the optimal dimensions ensures your visuals are displayed clearly and professionally across all devices, from desktop to mobile. Leveraging an ai ad creative tool can further enhance your visuals by automatically resizing and optimizing them for every placement, but understanding the core specifications is the first step to a successful social media strategy.
Quick Reference Guide: Facebook Image & Video Sizes for 2025
| Placement | Recommended Dimensions (Pixels) | Aspect Ratio | Notes |
| Profile Picture | 360 x 360 (displays as 176 x 176) | 1:1 | Appears as a circle; ensure key elements are centered. |
| Cover Photo (Page) | 820 x 312 (Desktop), 640 x 360 (Mobile) | 16:9 (Mobile) | Design for mobile-first; keep critical info in the center safe zone. |
| Feed Photo Post | 1080 x 1080 (Square), 1080 x 1350 (Portrait) | 1:1, 4:5 | Optimal image quality is achieved with these higher resolutions. |
| Feed Video Post | 1080 x 1080 (Square), 1080 x 1920 (Vertical) | 1:1, 9:16 | Facebook video specs now favor vertical formats for mobile viewing. |
| Facebook Stories | 1080 x 1920 | 9:16 | Full-screen vertical format. Leave a ~14% “safe zone” at the top and bottom. |
| Facebook Reels | 1080 x 1920 | 9:16 | Similar to Stories; designed for short-form, engaging video content. |
| Carousel Post (Image/Video) | 1080 x 1080 | 1:1 | Consistent sizing for all cards provides the best user experience. |
| Link Post Image | 1200 x 628 | 1.91:1 | The standard for Facebook link post image size. |
| Event Cover Photo | 1920 x 1005 | 1.91:1 | Ensures clarity on the main events page. |
| Marketplace Listing | 1200 x 1200 | 1:1 | Square images perform best for product listings. |
| Instant Articles | 1200 x 1200 | 1:1 | High-resolution images enhance the reading experience. |
| Group Cover Photo | 1640 x 856 | 1.91:1 | Be mindful of how it crops on different devices. |
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The Ultimate Guide to Facebook Image Dimensions in 2025
Facebook remains a powerhouse in the world of social media marketing. With billions of active users, it’s a critical platform for brands, creators, and individuals to connect with their audience. However, in the visually-driven landscape of 2025, the quality and presentation of your content can make or break your success. A key component of this presentation is adhering to the correct Facebook image dimensions. Using the wrong size can lead to awkward cropping, pixelation, and a generally unprofessional look that diminishes your message and reduces engagement. This comprehensive guide will walk you through every Facebook post size you need to know for 2025, ensuring your profile and content are perfectly optimized.
Why Are Facebook Image Sizes So Important?
- Maximizing Visual Appeal: The right dimensions ensure your images are sharp, clear, and displayed as intended. This is crucial for capturing attention in a crowded news feed. High-quality visuals are more likely to stop users from scrolling.
- Avoiding Unwanted Cropping and Compression: When you upload an image with incorrect dimensions, Facebook’s algorithm automatically resizes or crops it to fit its required placements. This can cut out important parts of your image or logo and often leads to a loss of quality, making your content look amateurish.
- Ensuring Cross-Device Compatibility: Users access Facebook on a variety of devices, including desktops, tablets, and smartphones. The Facebook cover photo size, for instance, displays differently on mobile versus desktop. Understanding these variations is key to a consistent brand presentation.
- Boosting Engagement and Clicks: A well-optimized image is more likely to receive likes, comments, and shares. For ads and link posts, the correct Facebook ad size can significantly impact your click-through rate (CTR) and overall campaign performance.
A Deep Dive into Key Facebook Post and Image Sizes
Let’s break down the most critical image and video dimensions for various placements on the platform. Following this social media image size guide will set you up for success.
1. Your Profile Essentials: Profile Picture and Cover Photo
Facebook Profile Picture Size: The iconic profile picture is your primary identifier on the platform. It appears in search results, on your timeline, in comments, and in the news feed next to your posts.
- Recommended Dimensions: 360 x 360 pixels
- Display Size: 176 x 176 pixels on desktop, smaller on mobile.
- Aspect Ratio: 1:1
Pro Tip: Although the final display is a circle, you must upload a square image. Ensure that the most critical elements of your logo or headshot are in the center to avoid being cut off by the circular mask. A higher resolution upload (e.g., 720 x 720 pixels) will ensure optimal image quality.
Facebook Cover Photo Size: Your cover photo is the large banner image at the top of your personal profile or business page. It’s a prime piece of real estate for branding and messaging.
- Recommended Dimensions: 820 x 312 pixels for desktop, 640 x 360 pixels for mobile.
- Aspect Ratio: Varies by device, but design for the 16:9 mobile view.
Pro Tip: This is the trickiest of all Facebook image sizes due to the significant difference in display between desktop and mobile. Always design with a mobile-first approach. Keep your text and key visual elements within a central “safe zone” to ensure they are visible on both platforms.
2. Mastering the News Feed: Photos, Videos, and Links
The news feed is where the majority of user interaction happens. Optimizing your content for this space is paramount.
Facebook Feed Photo Post: For standard image posts, you have flexibility, but certain sizes perform better.
- Square: 1080 x 1080 pixels (1:1 aspect ratio)
- Portrait: 1080 x 1350 pixels (4:5 aspect ratio)
- Landscape: 1200 x 628 pixels (1.91:1 aspect ratio)
Pro Tip: The portrait (4:5) orientation is highly effective as it takes up the most vertical screen space on mobile devices without being awkwardly tall, increasing its visibility and potential for engagement. This is a key part of any Facebook marketing strategy.
Facebook Feed Video Post: Video continues to dominate social media, and optimizing your Facebook video specs is crucial.
- Square: 1080 x 1080 pixels (1:1)
- Vertical: 1080 x 1920 pixels (9:16)
Pro Tip: Vertical video (9:16) is the future. It fills the entire mobile screen and creates a more immersive viewing experience. Always add captions, as a large percentage of users watch videos with the sound off.
Facebook Link Post Image Size (Shared Links): When you share a link, Facebook automatically pulls a preview image (the Open Graph image).
- Recommended Dimensions: 1200 x 628 pixels
- Aspect Ratio: 1.91:1
Pro Tip: To ensure the correct image is pulled every time, specify the og:image tag in your website’s HTML. This gives you control over how your content appears when shared.
3. Ephemeral Content: Facebook Stories and Reels
Stories and Reels are full-screen, vertical formats designed for short, engaging content. They share the same dimensions.
Facebook Stories & Reels Dimensions:
- Recommended Dimensions: 1080 x 1920 pixels
- Aspect Ratio: 9:16
Pro Tip: When designing for Stories and Reels, be mindful of the “safe zone.” Facebook overlays your profile icon, text fields, and call-to-action buttons at the top and bottom of the screen. Leave a buffer of about 14% (or 250 pixels) at the top and bottom to ensure no important information is obscured. This format is a cornerstone of modern content creation.
4. Advertising Placements: Carousel and Event Ads
If you’re investing in paid advertising, using the correct Facebook ad sizes is non-negotiable for achieving a good return on investment.
Facebook Carousel Ad Specs: Carousel ads allow you to showcase multiple images or videos (cards) in a single, swipeable ad unit.
- Recommended Dimensions: 1080 x 1080 pixels
- Aspect Ratio: 1:1
- Number of Cards: 2 to 10
Pro Tip: Consistency is key. Use the same dimensions for all images and videos within a single carousel ad for a seamless user experience. This format is excellent for telling a story, showcasing multiple products, or highlighting different features of a single service.
Facebook Event Cover Photo: Promoting an event requires a visually appealing and informative banner.
- Recommended Dimensions: 1920 x 1005 pixels
- Aspect Ratio: 1.91:1
Pro Tip: Unlike page cover photos, the event cover size is more consistent across devices. Use this space to convey the event’s name, date, time, and key value proposition clearly and concisely.
By mastering these essential Facebook post and image sizes for 2025, you are positioning your brand for success. Consistently applying these guidelines will enhance your visual branding, improve audience engagement, and ultimately drive better results from your social media efforts. Keep this guide handy as you continue your content creation and marketing campaigns throughout the year.
